Social
Media has become one of the hot topics in Library and Information Science (LIS)
recently. I am glad part of my Personal Professional Development Plan (PPDP) is
about this exciting subject which might shape the future of LIS. Reading relevant
books, articles and following 23 for
professional development all were definitely informative but attending
Philip Bradley speech was a fantastic experience. I went to Sheffield to listen
to the guru of Library2.0 whom I follow his blog curiously. I was looking
forward to meeting the man who is very influential in Library and information
science.
The
location was Hallam University LRC. Not only it was easily accessible but also huge
and very contemporary compared to our LRC. The event started with an hour of informal
chat before the actual talk which CILIP members could share their points easily
with Philip Bradley.
The
event was very well organised by SINTO. First we listened to “I am a believer“ song
in the memory of the Monkees. Then Philip Bradley started talking about why librarians need to use social media.
When people talk about Web2.0, they think about Face book, twitter, and Linkedin
whereas this subject covers lots of other activities in virtual world. He insisted
“ask question anytime, no question is silly. I won’t use abbreviation or
jargon. Feel free to tweet, blog, take photo or video”. Then he continued about
importance of librarians’ involvement in Web2.0 in order to gain enormous
potential in interacting with users in the virtual space. He believes some
people who don’t understand Web2.0 or worry about their authority are not keen
in social media. However we should consider how library2.0 makes our job easier
and saves time. In future, information power moves from the big organisations
to the individuals. He added “what we are interested in is information and
the container does not matter. Things never come back to the past, changes
never stop. Therefore we need to adapt ourselves to new forms of information.
If something is a good idea it would stay otherwise, better idea will replace.”
Then
we had comparison between the old way and new way of doing things in internet. Pre-social
Media era was complicated, computer based, and control was through websites. Now
or in near future it would be simple (Tools exist to create
pages and resources for you), Cloud based (Save directly
onto internet servers, without even realising it), Browser based (load the software when you need it) etc.. There is no
doubt books, magazines and printed stuff shrinks in number and we move on to
screen reader generation.
He
mentioned Google is not the best place for search because it is designed based
on the click times. Google doesn’t recognise good or bad source of information.
For better search results than those offered by Google, try search engines like
DuckDuckGo, Bing,
Blekko, and Sperse.
Social media can be used as a search engine as well.
Then
we had 15 minutes break; a chance to talk with others about the subject. I
noticed other peers also try to understand the concept better for themselves and
update their affiliations to these changes.
After
the break, he went through Google+, Google reader, Facebook, Facebook Library
pages, Linkedin, Twitter, social bookmaking, Diigo, Pinterest, Zite, XYDO, News.medaily
digest, Scoop.it, Netvibes, WIKIS, Bookclubs using goodreads, Trailfire, Pearltrees,
Trailmeme, Jogtheweb, Live Binders, Quora, Flicker, Library thing, Ask a
librarian, etc…
Finally,
he ended up his presentation with a telling statement: “if we don’t involve (social
media), we will die.”
By
the time I left Sheffield, my vision about future of information was changed completely.
I feel more determined about improving my involvement in social Media.